Interior design firms are investing in their digital presence to draw in potential customers. With the rise of online platforms, companies that don't appear on Google or any social media platform can be seen as untrustworthy. Especially when it comes to interior design, not having a portfolio or information about your company online can make it difficult for customers to have faith in your experience. To make sure your voice is heard in the digital world, Marin County Interiors should invest some resources into building their email list for their interior design studio.
You can target people interested in interior design and engaged buyers by using the keyword “interior designer from [your location]”. Additionally, you can publish a comprehensive e-book to help interior designers learn new protocols for managing their businesses. Joining professional organizations such as the British Institute of Interior Designers is a great way to stand out from the competition of interior designers. You can also get your first interior design client by offering exclusive offers and feedback to readers who are looking to grow their interior design business.
When it comes to pricing interior design services and billing customers, you should determine a rate that works for both parties. Over time, if you dedicate enough time to growing your interior design business, you'll likely be able to overcome many of these challenges and even end up turning down the job. Houzz is a great place to start your portfolio and Instagram is another platform that interior designers could consider.